Turquoise

"Turquoise"

Yes, I shared the color of my bra on Facebook (FB). It was a sports bra, so the whole sharing thing was not that exciting, imho. And the goal, according to the email message that started it, was to raise awareness of breast cancer.

I've heard some chatter about how pointless, unsuccessful, inappropriate the whole campaign was. Was it?

A FB friend posted a link to an article about how the whole color campaign was getting noticed. It makes me crazy when people knock an effort, frivolous or otherwise, to do some good. It's pretty easy to knock down someone else's efforts, and much harder to make an effort of one's own. So, I was moved enough to respond when I read the article and the comments it generated:

- Was this viral campaign more successful than the typical email forward or Facebook-generated “Post-this-if-you-believe-in…” petition? Infinitely.
- Did the women who were told not to tell "the boys” tell the boys anyway? Yes.
- Did the boys find out, and do we think maybe the originator intended for “the boys” to find out? Yes.
- Did some people actually move to action (suggesting self-breast exams, posting links to www.thebreastcancersite.com, or what have you? Yes.
- Is that better than no action? Yes.

Women are strong, supportive, synergistic creatures. And if miles separate us, and an online social networking tool can connect us, even for a few seconds, in an effort to better our lives (and our children’s lives, and even the lives of “the boys” we do know are affected as well), then might it not be a good idea to share (or *gasp!* dare I say “make up”?) the color of a piece of underclothing in order to get people thinking about a disease we could all do without?

Yes.